Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

3

Journal Issue Designation

25588

Journal Issue Date

2015

Full Title (Italian)

Le alleanze fra marche industriali e commerciali: un'indagine esplorativa sull'ingredient branding

By (author)

First Page

413

Last Page

438

Language of text

Italian

Publication Date

2015

Copyright

2015 Societ� Editrice Il Mulino S.p.A.