Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

24960

Journal Issue Date

2014

Full Title (Italian)

Consumer Neuroscience and Neuromarketing: What New on Marketing Research?

By (author)

First Page

229

Last Page

240

Language of text

Italian

Publication Date

2014

Copyright

2014 Societ� Editrice Il Mulino S.p.A.