Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

1

Journal Issue Designation

24959

Journal Issue Date

2014

Full Title (Italian)

Business model e driver di sviluppo nel settore televisivo

By (author)

First Page

69

Last Page

92

Language of text

Italian

Publication Date

2014

Copyright

2014 Societ� Editrice Il Mulino S.p.A.