Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

Journal Issue Number

2

Journal Issue Designation

14809

Journal Issue Date

2011

Full Title (Italian)

Understanding customer brand engagement behaviors in today's interactive marketplace

By (author)

First Page

227

Last Page

244

Language of text

Italian

Publication Date

2011

Copyright

2011 Società Editrice Il Mulino S.p.A.