Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

42803

Journal Issue Date

2026

Full Title (English)

Bridging Artificial Intelligence and Marketing Automation: Toward the Hybrid Intelligence Marketing System Paradigm

By (author)

First Page

223

Last Page

233

Language of text

English

Publication Date

2026

Copyright

2026 Società Editrice Il Mulino S.p.A.