Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

3

Journal Issue Designation

42953

Journal Issue Date

2026

Full Title (English)

Explicit and Implicit Dimensions of Peace Brand Activism: An Analysis of European Corporate Communication on the Russia-Ukraine War

By (author)

First Page

439

Last Page

463

Language of text

English

Publication Date

2026

Copyright

2026 Società Editrice Il Mulino S.p.A.