Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

1

Journal Issue Designation

42840

Journal Issue Date

2026

Full Title (English)

High-end Brand Museums as Drivers of Tourists’ Visiting Decisions

By (author)

First Page

119

Last Page

149

Language of text

English

Publication Date

2026

Copyright

2026 Società Editrice Il Mulino S.p.A.