Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

42653

Journal Issue Date

2025

Full Title (Italian)

ROLD: le potenzialità del «Transformative Marketing» nell’Industry 5.0

By (author)

First Page

379

Last Page

400

Language of text

Italian

Publication Date

2025

Copyright

2025 Società Editrice Il Mulino S.p.A.