Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

38495

Journal Issue Date

2023

Full Title (Italian)

Framing Generation Z’s Purchasing Process: A Mixed Method Approach

By (author)

First Page

281

Last Page

310

Language of text

Italian

Publication Date

2023

Copyright

2023 Società Editrice Il Mulino S.p.A.