Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

3

Journal Issue Designation

38097

Journal Issue Date

2022

Full Title (Italian)

Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19

By (author)

First Page

389

Last Page

413

Language of text

Italian

Publication Date

2022

Copyright

2022 Società Editrice Il Mulino S.p.A.