Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

3

Journal Issue Designation

29697

Journal Issue Date

2021

Full Title (Italian)

Editoriale. Rethinking Marketing in the Age of Artificial Intelligence

By (author)

First Page

503

Last Page

507

Language of text

Italian

Publication Date

2021

Copyright

2021 Società Editrice Il Mulino S.p.A.