Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

29696

Journal Issue Date

2021

Full Title (Italian)

How Sustainable Store Brands Drive Satisfaction, Trust and Loyalty Towards Grocery Retailers

By (author)

First Page

305

Last Page

332

Language of text

Italian

Publication Date

2021

Copyright

2021 Società Editrice Il Mulino S.p.A.